No menus, no click here or click there to see a new feature. Just complete focus on the objective.
Step 3 in the Digital Marketing Matrix: Funneling your prospective clients through to your objective.
The Digital Marketing Matrix shows the steps. It promotes the idea of giving snippets of relevant information along the customer journey. This allows the prospect to learn along the way instead of being hit with a huge upfront information pie in the face.
Note: People like to buy, not to be sold to.
The Matrix is a simple roadmap for your digital marketing
Everyone suffers from information overload. We are being sold to at every opportunity. There are so many magic pills out there ready to take our money. How do we cut through the bullshit and deliver a real product or service?
Are You Asking The Right Questions?
The Digital Marketing Matrix shows you what questions to ask to generate converting ads and start writing compelling copy.
No Need For Huge Ad Budgets
Keeping your ads relevant to your audiences willl give a far greater conversion rate. Instead of spending $100’s or $1000’s per day, you may only need to spend $20/day. There’s only one way to find out.
Mark It As Done
You’ve got the steps layed out in front of you. It’s time to get your digital marketing system into place.
Video at the Top-Of-Funnel
Generates Great Results FAST!
You only have a second to grab their attention as they scroll on down their Facebook feed. Punchy, straight to the pain videos demand attention and greatly out perform images.
This 15 second video gets straight to the pain, literally. It is at the top-of-funnel (TOF) for a Facebook campaign. It clicks through to a short funnel ending on an online booking form.
Tip: You should upload your video to Facebook directly. Do not link it from Youtube. You’ll get much greater reach with native video.
What is an attention arresting first impression worth to you?
It doesn’t happen overnight, but it will happen.
Allow yourself a month to craft a strategy and maybe a little longer to build all the assets.
The next month to test results, search terms and audiences.
The month after that to ramp up the winning campaigns.
Then rinse & repeat.
Just a few simple questions so we can deliver the Digital Marketing Matrix to you.
We know your time is valuable, it’ll only take a second 🙂