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You may have noticed this journey to download a one page PDF. It’s a funnel that can be employed for any product or service. The pictures, branding, benefits and features will change depending on your audience.

If you were to sell a large product, let’s say mining equipment for example. I would include another funnel of case studies. This would greatly increase the proof of product in the customers eye.┬áCapture the lead’s details, then take them to a detailed product page. They’re going to want details.

The Digital Marketing Matrix:

Graphically shows the flow from Audience to Lead

Offers explainations and insights into each step

It's free. Use it on your next campaign

The steps are tried and tested

Start looking at your customer pains & needs

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